OUR story

About Riskified

Our boilerplate aka official company description

Riskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Riskified was named to CNBC's World’s Top Fintech Companies in 2024. Learn more at riskified.com.

Brand purpose

Why Riskified exists, beyond just making money.

To build a safer ecommerce world through the power of AI.

Mission statement

What Riskified does to realize our purpose.

Empower businesses to unleash ecommerce growth by taking risk off the table.

Brand story

Based on the StoryBrand framework, our brand story clarifies Riskified’s message to customers. In this story, the customers are the heroes, and Riskified is the guide to their success.

At Riskified, we recognize you as an optimizer of your company’s ecommerce growth and profitability.

To succeed, you need a fraud and risk intelligence solution
that will effectively stop fraud, prevent policy abuse, and maximize revenue. The problem is, the scale of fraud and abuse is stretching the team and profit margins thin. With fraudsters upping their game and ready to strike at any time, how certain are you that you’re making the right calls?

We believe risk should never keep you from growing your business with confidence.

That’s why we don’t just promise great business outcomes–we are accountable for them. As part of the strongest network of merchant brands that rely on our accurate machine learning approach, you can shift fraud chargeback liability and optimize performance according to your risk tolerance and business goals.

Instead of feeling uncertain or inefficient, you gain confidence and an accountable partner to your success.
How do we do it?

  • First, we listen. We’ll identify opportunities to boost revenue and reduce the fraud and abuse you face.

  • Then, we develop a business case tailored to your specific challenges and financial objectives.

  • Once we integrate, we partner to ensure you achieve–and aim to overachieve–positive outcomes.

Don’t let fraud and policy abuse get in the way of your success.

Take risk off the table with Riskified, and put your business on the sure path to growth and profitability.

Editorial guide

Riskified’s editorial style guide provides you with an easy-to-use source of truth for brand voice, grammar, and punctuation. Its goal is to help you feel empowered and confident when you write. It will help you sort out sticky grammar and punctuation rules, which makes you look smart. It helps you create consistency in your communications, which builds trust. (And maybe, just maybe, you’ll have fun in this guide along the way!)

Brand values

What our company stands for, and the ideals that consistently guide our actions.

Accountability

We don’t just promise great business outcomes–we are accountable for them. Trusted to drive results for a global merchant network that includes 50+ publicly-traded companies. Our outcome-focused approach to partnership drives our 99% retention rate.

Expertise

We bring decades of collective expertise in ecommerce fraud, payments, and customer intelligence across a range of industries and geographies.

Precision

Providing accurate decisions and intelligence is core to our products. We approach problem solving for our clients with utmost thoughtfulness and rigor.

Ingenuity

We tackle challenges in creative and clever ways, and fearlessly innovate to drive superior outcomes.

Brand attributes

Brand attributes represent our brand’s ‘personality’ if Riskified were a person. We don’t publish these traits but it guides our brand’s visual identity, tone and voice, and experiences.

Confident

We are assured, positive, and in control. We aspire to be a beacon of certainty in an ever-evolving, risk-filled environment.

Intelligent

We put a premium on intelligence – machine learning and human alike – investing heavily in research, data, and insights to drive thought leadership, innovation, and results for clients.

Reliable

We win the trust of our clients by being responsive and helpful. We keep their trust by being accountable and effective.

Empowering

We are a champion for our clients – propelling their efforts to maximize positive outcomes for their domain, and by extension their company. Through partnership, we enable clients to achieve more and earn ‘a seat at the table’, especially in the face of macro headwinds or shrinking resources.

Operating principles

How employees operate to drive success for our clients.

Client success first

When our clients win, we win. We build enduring and trusted partnerships and stay focused on solving their most pressing challenges. This isn’t talk — it’s our business model.

Drive results

Use data to connect the dots between our work and clear, measured outcomes. Then take ownership, be accountable, and deliver on promises. Be resourceful and creative along the way. Results speak louder than rhetoric. 

Team up

We succeed together or not at all. By constantly reaching across teams and titles we keep collaboration authentic and communication open. Ask questions, share expertise and join forces to achieve our goals. 

Stay ahead

Just as we engineer machine learning to be smarter, improvement is central to who we are. Make use of resources to grow. Never stop learning from the world and our industry. Question the status quo. This instinct to push forward ensures that we’re ahead of the curve.

Employee value proposition

Why we choose to work at Riskified.

Products that matter

True to our roots, we’re proud to be a force for good in ecommerce: helping companies thrive while protecting merchants and consumers from fraud and abuse.

Great people

Riskified is populated by genuine, helpful, collaborative, and approachable people. We can bring our true selves to work. We are passionate about what we do and take it very seriously, but try not to take ourselves too seriously.

Opportunities to create

Tackling the ever-evolving challenges in our space requires constant problem solving and ingenuity. Every one of us has the autonomy to ideate, contribute, build and drive positive outcomes.

Bigger than ourselves

Individuals are empowered to make their mark beyond the day-to-day. 
From opportunities to share knowledge or speak on a conference stage, to volunteering, we’re generous about sharing the best of ourselves and the company with the wider world.